Brands will do just about anything to get people to like them, particularly on Facebook, where it means the promise of viral passalong. Corona Light is dangling an interesting offer. Like the brand on Facebook, and your photo will soon appear on a 150-foot digital billboard in Times Square. The beer brand, with help from Pereira & O'Dell, is collecting the photos now, and will run them on the board from Nov. 8 to Dec. 6. (You can set it up to automatically post a photo showing your image on the board after it appears.) It will be interesting to see how the effort draws in fans for the brand, which currently has 38,000 Facebook Likes. (One note about the execution: For some reason, the application requires you to upload a photo from your computer even though Facebook probably has dozens of photos of you already.) This isn't entirely new.Time magazine ran a similar promotion for its Person of the Year issue back in 2005.
Saturday, October 16, 2010
All brands after Facebook Likeabilty
Brands will do just about anything to get people to like them, particularly on Facebook, where it means the promise of viral passalong. Corona Light is dangling an interesting offer. Like the brand on Facebook, and your photo will soon appear on a 150-foot digital billboard in Times Square. The beer brand, with help from Pereira & O'Dell, is collecting the photos now, and will run them on the board from Nov. 8 to Dec. 6. (You can set it up to automatically post a photo showing your image on the board after it appears.) It will be interesting to see how the effort draws in fans for the brand, which currently has 38,000 Facebook Likes. (One note about the execution: For some reason, the application requires you to upload a photo from your computer even though Facebook probably has dozens of photos of you already.) This isn't entirely new.Time magazine ran a similar promotion for its Person of the Year issue back in 2005.
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