Mini Cooper “The Car That Became a Hamburger”

In a partnership with Lanchonete da Cidade fast food chain, one of the trendiest in São Paulo, they developed the Cooper Burger, a sandwich inspired by the origin of the car, made with typically British ingredients. Besides the meal, upon the order, the customer received an exclusive place mat and a coupon for a test-drive and a 10% rebate on the acquisition of products from the MINI Lifestyle collection. Over 5 thousand sandwiches sold in just 2 months. Over a thousand test-drives performed, bringing forth twice the expected sales for Brazil. Highlight in targeted television programs, newspapers, magazines, blogs and websites. Today, the sandwich is part of the restaurant’s permanent menu.

Agency: Pepper São Paulo, Brazil.